Original Source: Exmark
In celebration of the Lazer Z commercial zero-turn mower’s 30th anniversary, Exmark has launched a new eight-part “Lazer Z Legacy Interviews” video series. This exclusive video journey takes a deep dive into the history of the mower and is available to watch on the Exmark Lazer Z Legacy microsite.
According to Exmark director of marketing, Jamie Briggs, the Lazer Z Legacy Interviews series is a look into the people and stories behind the company’s iconic Lazer Z family of mowers.
“Like most innovative ideas, the Lazer Z story began out in the field, asking customers what they wanted in a mower that they couldn’t currently get,” Briggs said. “Armed with that information, our team built the first Lazer Z, and it quickly changed the industry.
“From listening to our customers, to our commitment to innovation and constant improvement, the original ideals that led to the first Lazer Z are ones that continue to guide us today.”
Exmark interviewed the original 1995 Lazer Z design team members including: Garry Busboom, Connie Heidbrink, and Steve Finkner, as well as H. John Smith, former CEO of Exmark.
Exmark Lazer Z Legacy Video Series: Episodes
- “The Beginning”
- “The Signature Exmark Cut”
- “A Team Effort”
- “A Legacy Begins”
- “What’s in a Name?”
- “A Strong Foundation”
- “The Customer Comes First”
- “Continuous Improvement”
Learn more and watch each Lazer Z Legacy Interviews video on the Exmark Lazer Z Legacy microsite. View full details of the new 2025 Lazer Z family and find your local Exmark dealer at Exmark.com.